Marketing
A postgraduate marketing degree allows students to build advanced expertise in understanding consumer behaviour, designing strategies, and leading campaigns that shape brand success in a competitive, global marketplace. It provides an in-depth study of marketing theory and practice while offering opportunities to specialise in areas such as digital marketing, brand management, international marketing, and market analytics.
The programme offers the opportunity to study core subjects including strategic marketing management, consumer insights, digital communication, market research, and global branding. Many courses also include practical elements such as live consultancy projects, case studies, simulations, and industry collaborations, enabling students to apply strategic and creative thinking to real-world marketing challenges.
Why study Postgraduate Degree in Marketing?
Studying marketing at postgraduate level is a chance to refine analytical, creative, and leadership skills, preparing graduates for senior careers in brand management, advertising, digital strategy, and market research. It also provides a strong platform for progression into consultancy, entrepreneurship, or doctoral research in marketing and related fields.
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Entry Requirements
Academic Requirements
- Undergraduate degree in marketing, business, management, communications, or a related discipline.
- Typical requirement: UK 2:1 or 2:2 equivalent.
- Applicants from non-business backgrounds may be accepted if they can demonstrate strong academic ability and interest in marketing.
- International qualifications must meet UK standards (verification through UK ENIC if required).
Work Experience Requirements
- MSc/MA Marketing programmes: Work experience is usually not required, making them suitable for recent graduates.
- MBA or specialist programmes (e.g., Digital Marketing, International Marketing, Strategic Marketing): May require 1–3 years of relevant professional experience.
- Experience in areas such as sales, advertising, public relations, or digital media can strengthen an application.
English Language Requirements
- IELTS Academic: Overall 6.5–7.0, with no component below 6.0.
- TOEFL : Overall 90–100.
- PTE Academic: Score 62–70.
- Exemptions may apply if prior study was completed in English.
Additional Application Documents
- Official academic transcripts and degree certificates (with certified translations if required).
- Personal statement outlining motivation, career aspirations, and suitability for marketing studies.
- CV or résumé detailing academic background, internships, or professional experience.
- Two references (academic or professional depending on the programme).
- Proof of English language proficiency (if applicable).
- Some competitive programmes may request a portfolio of work or evidence of creative/marketing projects.
