Marketing

An undergraduate marketing degree allows students to explore how products, services, and brands are developed, positioned, and promoted in competitive markets. It provides a strong foundation in marketing theory and practice while offering opportunities to specialise in areas such as digital marketing, consumer behaviour, brand management, market research, and advertising strategy.
The programme offers the opportunity to study core subjects including marketing principles, strategic marketing management, communications, data analytics, and global marketing. Students also gain practical experience through case studies, creative projects, simulations, and industry placements, developing skills in market analysis, campaign planning, and effective communication.

Why study Undegraduate Degree in Marketing?

Studying marketing at undergraduate level is a chance to combine creativity with analytical thinking, equipping graduates with the tools to design and deliver impactful marketing strategies. Career opportunities span roles in advertising, brand management, public relations, market research, and digital marketing, with the option to progress to postgraduate study or professional marketing qualifications such as CIM or IDM.